Abstract

Carmella Morrison is a top-producing real estate salesperson serving the Hudson Valley region of New York, with over a decade of experience and a proven track record in helping first-time buyers, relocation clients, and home sellers. Despite her experience and success offline, Carmella recognized the need to elevate her digital presence to match her reputation.

That’s where Ashford South came in.

Challenge

Carmella had the credibility, market knowledge, and client relationships — but her Google visibility didn’t reflect it. Like many seasoned agents, her Google Business Profile lacked optimization, geotargeting, and consistent SEO authority signals. She needed a team that could make her as visible online as she was trusted offline.

Our Solution

Carmella joined Ashford South’s Google Business Profile Membership, and immediately, our team went to work:

• Geotagged Image Strategy: Every week, we posted curated, location-tagged content aligned with her market, driving relevance and visibility on Google Maps and local search.

• High-Authority Citations: We built and maintained trusted directory listings that reinforced her legitimacy and SEO authority in the Hudson Valley.

• Custom Monthly Reporting: Each month, Carmella receives a performance dashboard outlining key wins, opportunities for growth, and local search trends specific to her business.

• Ongoing Optimization: Her Google page is actively managed; from photo placement to keyword usage, ensuring she continues climbing the ranks for relevant buyer and seller searches in Dutchess, Putnam, Westchester, Rockland, and Orange Counties.

The Result

In just the first few months of working with Ashford South, Carmella closed a transaction directly tied to her improved Google visibility — earning a $30,000 commission that more than paid for her membership at a remarkable return on investment.

Her profile now ranks prominently in multiple local search queries, supports her offline reputation with a strong digital foundation, and attracts high-quality clients without relying on paid lead platforms.

What Carmella Gets Each Month:

• Weekly geotagged content tailored to her target areas

• A monthly report showing visibility metrics, lead triggers, and SEO insights

• Local SEO authority built through consistent citation and content placement

• A partner that understands the real estate landscape — not just the algorithm

Conclusion

Carmella Morrison’s success is proof that when a great agent is paired with great digital strategy, the results speak for themselves. At Ashford South, we don’t just manage your presence — we multiply your impact.