Two men reading in a lamp-lit lounge under a large painting

About Ashford South

Ashford South is a real estate technology company. We run the marketing and build the software behind real estate professionals, so they can spend their time on what they got into this business for, their clients and their relationships. We work from Athens and Atlanta, Georgia and New York City.

Our mission

To give every real estate professional a digital presence as strong as their reputation, and to grow without ever trading quality for scale.

Our vision

To shape what it means to be a modern real estate professional, with technology every professional can use.

Our story

We built the company we wished real estate professionals already had.

Ashford South began with two friends who’d known each other for more than ten years, both at the end of a chapter. We set out to put the newest technology in the hands of the professionals it usually skips, so one agent could do what once took a whole company.

Gustavo grew up around startup culture and venture capital. Pivoting from that, he spent a few years in SEO, marketing and software, most recently helping run a company that marketed agents and brokers. Startups had shown him how much a small team can do with the right technology, and that company showed him how quickly the client gets lost when growth comes first. As it scaled, the work went to outsourced teams and the relationships he cared about were pushed aside. At the end of 2024 he walked away to build a company that brings that technology to professionals without ever trading away the relationship.

Phoenix grew up around real estate and the music industry, then moved to New York to study Economics, getting by through an art studio apprenticeship and entrepreneurship awards. In both worlds he watched talented people held back by the business side of their craft. He ran a fintech startup in financial education and investing through the first round of the Mercedes-Benz fellowship, where he saw how the right tools, made simple, change what people believe they can do. He co-founded Ashford South to give real estate professionals that same leap, so the people he grew up around could spend their time on the work they’re great at.

In 2025 we found the work we wanted in the people behind real estate. The agents we met were the best in their markets, and almost none of it showed online. Their options were big companies that had grown past quality or freelancers who charged a fortune. We built Ashford South on the belief that a company can grow into a major player and keep what made it great.

That belief lives in our team. Everyone on a client’s account is based in the US. The people who build a client’s presence are the same people who answer the phone, write the monthly note and catch the details that decide how a professional looks online. Clients name them in their reviews, and three in five come back for a second service. We hire people who care about the client more than the sale, put our interns on real accounts and give time outside the work too, more than 1,500 volunteer hours so far. We grew by investing in that team and the product instead of a sales floor.

Our technology came from the same instinct. We couldn’t find software good enough to run our own work on, so we built it. Then we built for our top clients, with custom software and AI that let a small team work like a large one, and that work has taken us into finance, yachting and entertainment. Technology is moving faster than ever, and our job is to stay ahead of it so our clients never have to.

Founded inAthens
Ashford South is founded in Athens, Georgia.
Expanded toAtlanta and New York City
The team grows across Georgia and New York City.
Working in40+ states
Real estate professionals across the country run their presence through Ashford South.
Recognized asGoogle Partner
Ashford South is a Google Partner.

What we do

We start with being found, and keep building until your business has everything it needs.

We start where it matters most, with how a client shows up online: their Google profile, their reviews and their ads, so the reputation they’ve earned finally shows where buyers look. What that brings in funds the next step, a website that anchors what buyers, search engines and AI see, then social media for their personal brand. Past that, we build custom software and AI around how their business runs, the same way we built our own, so they can take on more clients while doing only the work they love.

Where we’re going

Our technology, in every professional’s hands

We built our own technology because nothing on the market was good enough. Every month it takes on more of the routine work, so our team spends its time on yours. Where we’re going, the tools we build for our clients end up in the hands of every professional who wants them.

To date

Ashford South, by the numbers

$3B+

in client deal flow to date

40+

states served

3 in 5

clients come back for a second service

1,500+

volunteer hours

5.0

on Google
Read the reviews

How we work

What we won’t do

Promise what we can’t control

We’ll tell you what we do control, which is the work, the reporting and the terms.

Lock you in

There are no contracts and no setup fees, and if you ever leave, nothing we built gets taken down. See the terms.

Hand you off

No outsourced support and no templated work. The people who start your account stay on it.

Take on more than we can do well

We take a limited number of clients in each market, so the work stays yours.

Ashford South is a Google Partner.

Trusted by Top Realtors at

Careers

Roles at Ashford South

Our team works across management, sales, backend and client success, and everyone who works on a client’s account is based in the US.

Executive assistant

You’ll manage schedules, communication and priorities for leadership, from the calendar to client correspondence.

Sales and acquisition

You’ll be the first conversation a real estate professional has with us, from outreach through onboarding, and you’ll help decide whether we’re the right fit.

Internships

Hands-on work in strategy, design and technology, on real client accounts and alongside the team.

To ask about a role, contact the team.

Work with the team behind it

Start with a free 15-minute call. We look at your market and your presence before we talk.

Book a 15-minute audit

See how it works