The Local Pack Is the New Curb Appeal — Why Google’s 3-Pack Ranking Matters More Than Ever

You’re Not Just Being Searched — You’re Being Chosen.

Once upon a time, curb appeal meant a freshly mowed lawn, a well-lit porch, and a strong first impression as buyers pulled up to the driveway. Today, that “pull-up” moment happens digitally — through Google’s Local Pack.

The Local Pack is the block of top three business listings that appears on Google anytime someone searches for services “near me.” And in real estate, it’s the new front lawn. The first thing potential clients see. The moment they decide whether you’re worth a click, a call, or a consultation.

Here’s what most agents don’t realize: 42% of local searches result in a click inside that 3-Pack. If you’re not showing up there, you’re not being seen — no matter how good your service is.

Visibility You Can’t Afford to Miss
Being featured in the Local Pack isn’t about luck — it’s about leverage. With the right local SEO strategy, your visibility becomes predictable and repeatable.

At Ashford South, we specialize in putting real estate professionals at the top of their market — literally. That means:

• Cleaning up inconsistent citations and outdated directory listings.

• Optimizing your Google Business Profile (GBP) with high-intent keywords, geotagged images, and up-to-date service descriptions.

• Generating 5-star reviews and curating visual trust signals that convert profile views into inquiries.

This isn’t a guessing game. It’s digital curb appeal — and it’s built with the same care you’d bring to staging a home.

Your GBP Is the New Storefront
Consider this:

• 56% of GBP views lead to a website visit.

• 24% lead directly to a phone call.

That’s not background noise — that’s qualified traffic with buying intent. Google is no longer just a search engine. It’s the gatekeeper of first impressions. And it’s silently vetting you on every search result page.

If you’re not optimized, you’re not competing.

Own the Block. Digitally.
Think of Local Pack placement the way you think about prime real estate: location, location, location. If your competitors are ranking in the top three and you’re not, they’re effectively “owning” your digital neighborhood — and intercepting your leads before they reach you.

But that can change. Because ranking isn’t reserved for the biggest teams or the longest track records. It’s reserved for those who invest in their digital presence with clarity and consistency.

The Bottom Line
In today’s market, you don’t get hired if you don’t get seen. And your Google Business Profile isn’t a formality — it’s a front door.

Let’s turn your listing into the one everyone clicks.