Carmella Morrison, a top producing agent in New York’s Hudson Valley, closed a $30,000 commission within months of working with Ashford, through a transaction tied directly to her profile.
At a glance
Client
Carmella Morrison, Realtor
Market
Hudson Valley, New York
Who
A top producer with more than ten years in real estate
What we run
Google Business Profile, weekly geotagged posts, citations, Google ads, a landing page and a monthly report
Result
A $30,000 commission within months, from a transaction tied directly to her profile
Results
$30,000
Commission within months, from a transaction tied directly to her profile
10+
Years of success in the Hudson Valley
Results shown are hers and are not a guarantee of similar outcomes.
Where she started
Carmella had more than ten years of success in the Hudson Valley, and the people who’d worked with her knew it.
Her Google Business Profile didn’t show it yet. It hadn’t been optimized, it carried no posts tied to the towns she sells in, and it had little of the local authority Google looks for. A buyer searching the Hudson Valley couldn’t yet see what her clients already knew.
The problem, explained
This is the most common gap we see in experienced agents.
Their business was built on referrals, so their presence online never had to work. But a buyer moving into a new area doesn’t have a referral. They search, and Google shows three agents on the map before any website. It picks them by relevance, distance and prominence, and prominence is read from reviews, posts and how often the business is mentioned across the web. Ten years of reputation counts for little if Google can’t see it.
What we did
In the order it paid off.
01
Tailored to how Hudson Valley buyers and sellers search, with the towns, the services and the categories they look for.
02
Each post tells Google she works where she sells, and keeps the profile active.
03
The directory listings Google and AI tools read to confirm she’s who she says she is.
04
So the people the ads reached landed on Carmella, not on a portal.
05
Every month, a report built by hand.
It covered the month’s wins, notes on what Google changed and where to improve next.
What changed
Within her first months, Carmella closed a high-value transaction tied directly to her profile.
That one commission more than covered the cost of the work, and what it earned went back into her business. She ranks higher in search today, owns more of the results for her area and knows each month what’s working. She closed the deal. Our part was making sure the buyer could find her first.
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